Michelin Hardboard Sign 1960's 'Learn The Supple Secrets of X'

Very difficult to find hardboard sign from 1965. Used in a promotion to advertise Michelin X tyres. Bibendum was featured as a secret agent, advertised in with the logo 'Learn The Supple Secrets of X'. 

This advertising coincided with the Esso Tiger campaign, also with giveaway bumper stickers.  

This does have some damage but does not retract from the rarity and uniqueness as part of Michelin's history.