Michelin Bibendum 22 Inch Service Truck Figure 1940s

Bibendum would have sat atop a tow truck or a roof of a service car. Without a doubt, one of the best 3 dimensional representations of Bibendum realised in the 1940s and 50s.

Looks like this figure has been repainted in the past. 

The Michelin Bibendum Service Truck Figure from the 1940s is a captivating piece of vintage advertising memorabilia that showcases the enduring charm and iconic status of the Michelin Man. Standing at an impressive 22 inches tall, this figure is a striking representation of Bibendum, the beloved mascot of the Michelin tire company, and reflects the robust, friendly image the brand cultivated during the mid-20th century.

Crafted from durable materials typical of the period, this figure is designed to stand up to the rigors of both indoor and outdoor display, making it a versatile piece for collectors and enthusiasts. Bibendum is depicted in his classic form, composed of stacked, white tire-like rings, with his distinctive round, cheerful face. His pose is dynamic and welcoming, often with one hand raised in a gesture of greeting or assistance, symbolizing the helpful nature of Michelin’s service.

This particular figure is intended for service trucks, emphasizing Michelin's commitment to quality and reliability in the automotive service industry. It would have been mounted prominently on a service truck, serving as a mobile advertisement that caught the eye of motorists and pedestrians alike. 

The figure's design includes detailed features such as the Michelin sash or band across his chest, and meticulously painted facial details that bring Bibendum to life. The craftsmanship of the 1940s is evident in the careful attention to detail and the durable construction, which has allowed many of these figures to survive in excellent condition to this day.