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1960’s Esso Tiger Globe Illuminated
1960’s Esso Tiger Globe Illuminated
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Complete with plastic base and pump connector. Unusual to find in this condition with the base, from the 1960s Esso 'Put a Tiger in Your Tank' promotional campaign.
The Esso Tiger Globe from 1965 is a vibrant and iconic piece of petroliana, capturing the spirit and energy of Esso's advertising campaigns from the mid-20th century. This globe, designed to sit atop a petrol pump, serves both a functional and promotional purpose, acting as a beacon for Esso service stations and an emblem of the brand's dynamic image.
The globe features the instantly recognizable Esso Tiger, a mascot introduced and popularised throughout the 1960s with the slogan "Put a Tiger in Your Tank." The design showcases the tiger in a lively, engaging pose, often depicted mid-stride or roaring, symbolizing power, performance, and the superior quality of Esso fuel. The vivid colors and bold graphics are typical of the era’s advertising style, aimed at catching the eye of motorists and conveying a sense of excitement and reliability.
Crafted from durable high-quality plastic, the Esso Tiger Globe is designed to withstand the elements while maintaining its bright, attractive appearance. The globe itself is typically illuminated from within, creating a striking visual effect, especially during nighttime, enhancing the visibility of the service station.
The 1965 Esso Tiger Globe is more than just a functional object; it is a piece of marketing history that reflects the bold, creative spirit of Esso’s mid-century advertising campaigns. It holds significant nostalgic value for collectors and enthusiasts of vintage petroliana, serving as a tangible reminder of the golden age of motoring and the enduring appeal of the Esso brand.
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